There are more than a thousand companies all marketing their brand of marketing technology in over 40 categories. This is probably why marketers will use a single word to describe their work and themselves “overwhelmed.”
According to extensive research into 351 B2B companies, not including any that worked in software, the adoption rate for new marketing technology is quite small. Companies operating in other industries have an average of using two out of every nine applicable marketing technologies.
This is an example of excellent opportunities being wasted many forward-thinking marketers have reported a rapid increase in ROI after adopting these new marketing tools into their strategies. This was after a considerable struggle to convince their higher-ups to kick in the initial investment.
In the interests of clearing the path to greater profits, here is my recommended Marketing Technology Starter Kit. Here you will find the seven most essential programs that every marketing company needs to have a shot at growing their leads and profits as well as creating greater opportunities for success.
What you are looking at is an actual way to market directly. There are two essential factors that contribute to the success of direct marketing campaigns. These are the list, which involves getting the right material to the most responsive audience, and the offer, which is an offer they can act on for its intrinsic value.
Direct marketers have been optimizing and measuring their methods for greater results in an impressive way for many decades now. In this handy starter kit, you will see how the right marketing technologies help you find the right audience at the right time for most effective results.
So without further introduction. I give you my list of Four Practical Technologies for today’s direct marketer:
Analytics — marketing enjoys a privileged spot on the cusp of technological innovations; this means that the performance of individual channels ads, technologies and offers can be measured like never before. Over a century ago before the advent of speedy international communications and travel, the advertising genius John Wanamaker complained: “half of the money I spend on advertising is wasted; Problem is, I don’t know which half.” Today with superior marketing analysis tools it is quite possible to see which of your ads, channels or campaigns are effective and which are not.
Email — Email marketing is the tactical nuke of your campaign strategy, and I’m not talking about boarding hapless individuals with spam. I’m talking about obtaining the permission of valuable clients who are interested in staying in communications with you and your brand. It takes time and an intuitive approach, but email marketing is so effective because you remain in the thought and mind of your client. Furthermore, they had already shown an interest in your options when the agreed to join your email list.
Search Engine Marketing — this includes both search engine optimization, which aims to improve relevance with the primary search engine, and paid search ads, like those offered by Google’s Adwords. Since the Google search is such a big part of making business, even to B2B marketers, it is essential to be there when your potential clients are looking for you and your project. Using search ads allows you to optimize your ad copy, offers and keywords as well as the way your website is formed and much more. You can even track those downstream by properly integrating your Google Analytics and Adwords with CRM. This will tell you no just which ads are clicked on the most but which are bringing in more leads and revenues. All these advantages are used with traditional and digital marketing companies like Switch Lead – SEO agency.
Mobile — Over half of all the emails being opened today will be opened on a mobile device, soon half of all searches will be opened on smartphones too. What this means to you is that your online marketing campaign had better be mobile friendly if you want to reach this vast part of your demographic. If you don’t, you risk penalization from the Google Search Engine. So being mobile friendly is an important first step.
While I have explained each of the four marketing technologies separately, it is important that you view them as synergistic. Search ads alone will not be as effective as those supported by great website conversion forms, automated email follow-ups and professional re-marketing techniques tracked by top-notch analytics and integrated with your CRM. Naturally, this can be a bit complex.
Just like the supply chain management and finance or the sales and product development or any other important aspect of your business, full function and progress will depend on what is being done and more importantly how efficiently it is being done.
There are no magic charms or silver bullets, and it’s the poor marketer who will blame the tools at their command. If you are new to the digital marketing scene, you will want to work in close collaboration with those who have a commanding view of the markets and necessary technology. This will be your best hope of reaching your goals of higher profits and greater progress.